We’re proud to share that Trainor Jim is working with Athlete Media Group to help bring The SHUFFLER® to a wider audience.
For us, this partnership is about more than visibility. It is about helping more people understand why accessible movement matters, and why exercise equipment does not have to be complicated, intimidating or out of reach.
The SHUFFLER® was created to support gentle, seated movement for people who may struggle with traditional forms of exercise. That might be older adults, wheelchair users, people living with reduced mobility, those recovering confidence after a period of inactivity, or anyone who simply needs a more manageable way to keep their legs moving during the day.
It is portable, non-electrical and designed for everyday use at home, in care settings, community programmes, offices and rehabilitation environments.
Why this matters
So many people are told to “move more”, but the options available to them often do not reflect their reality.
Not everyone can get to a gym.
Not everyone can follow a standing exercise class.
Not everyone feels confident using large pieces of equipment.
And for many people, pain, fear, fatigue or reduced mobility can make movement feel out of reach before they have even started.
The SHUFFLER® was designed to help fill that gap.
It gives people a way to keep moving while seated, without needing power, screens, apps or a complicated set-up. It can be used while watching television, reading, working from home, sitting in a chair, or as part of a guided movement session.
Working with Athlete Media Group
Athlete Media Group understands the power of storytelling, visibility and influence. Their work spans sport, media and performance, helping brands and ideas reach the people who need to see them.
By working together, our aim is to raise awareness of The SHUFFLER® and the wider issue it was created to address: the need for movement options that are genuinely accessible.
We know The SHUFFLER® can support a wide range of people, from those looking for a gentle way to stay active at home, to organisations delivering inclusive exercise, wellbeing or mobility programmes.
Now, with Athlete Media Group’s support, we want to help more people discover it.
Making seated movement more visible
The word “exercise” can feel loaded for many people. It can bring pressure, comparison or the feeling of not being able to keep up.
The SHUFFLER® offers a different starting point.
It is not about performance.
It is not about pushing people beyond what feels safe.
It is about making movement feel possible again.
Whether it is used in the living room, a care home, a community group, a clinic or a workplace, The SHUFFLER® is designed around real people and real barriers.
This partnership is an exciting next step in helping us share that message more widely.
Join the movement
We are grateful to Athlete Media Group for recognising the potential of The SHUFFLER® and helping us take this next step.
Our mission remains the same: to make movement more accessible, more practical and more inclusive for people who are too often left out of traditional exercise.
We are excited for what comes next.