About Us

Our story began with Lee Trainor's innovative idea inspired by his personal experience with spinal stenosis and lower limb weakness, he designed and patented the SHUFFLER® to improve mobility, prevent falls and promote active, healthy lives. His vision was rooted in the belief that everyone should have access to exercise, regardless of age, ability, or financial situation.

At Trainor Jim, we are passionate about breaking down barriers to exercise and promoting overall well-being. Our commitment to this mission led us to create affordable, portable exercise equipment like the patented SHUFFLER ®. We are dedicated to helping individuals of all backgrounds embrace the benefits of physical activity, and we are proud to collaborate with experts in the field, including Surrey University and the Royal College of Art. As part of the NHS Clinical Entrepreneur Programme, our ultimate goal is to make our exercise equipment accessible to NHS patients throughout the UK. 

Meet our Founders

"Our mission is to ensure that everyone has the opportunity to embrace the benefits of regular exercise, and we will continue to innovate relentlessly to achieve that goal."

  • Dr. Jim Kelly

    James (Jim) Kelly, a Co-Founder and Director of Trainor Jim, is an NHS General Practitioner with 27 years of experience in innovating primary care services. His career has deepened his appreciation for exercise's impact on health, particularly for musculoskeletal conditions. While serving as the Senior partner at Kingsnorth Medical Practice, Jim spearheaded a pioneering care model that enabled remote access to senior clinicians, streamlining patient care for cost-effective outcomes. This innovative clinical mindset is now channelled into Trainor Jim to help more people in their health challenges, resulting in the patented SHUFFLER®.

  • Lee Trainor

    Lee Trainor, a Co-Founder and Director of Trainor Jim, brings a wealth of engineering expertise to the mission of empowering the elderly and those with limited mobility. His journey from a quality surveyor in major London developments, to roles as a submarine engineer at Alcatel and in railway engineering, reflects his dedication to innovation and problem solving. Lee’s true passion lies in helping others, and he works to inspire and encourage people regardless of their abilities. His vision is clear: to enable the elderly and those with limited mobility to lead active, healthy, and engaged lives. This commitment led him to design and patent the SHUFFLER®.

Our Values

Inclusivity & Accessibility:

No one left behind.

Designed for users of all abilities — including older adults, disabled individuals, and wheelchair users. Accessibility is a right, not an afterthought.

Clinical Effectiveness

Prove efficacy. Prove the wellbeing benefits.

Our approach is grounded in clinical insight, with outcomes that matter. We align with NHS priorities to ensure measurable impact in real-world settings.

Simple, Robust, Quality

Safe. Tested. Uncompromising.

Engineered for everyday use — robust materials, lifetime guarantee, no sharp edges. Durable, easy to clean, and built to last.

Sustainability

Energy-generating. Environmentally mindful.

We aim to give back more than we take. Our innovation supports health while considering its footprint — encouraging sustainable solutions in healthcare and community living.

Accessible Innovation

Innovation should be for everyone.

We believe helpful products shouldn't be complicated, costly, or intimidating. Our mission is to make mobility and movement easy, empowering and approachable for all.